John Leifer understands how the health care system works, and what is required to navigate it successfully. He has spent more than 30 years seeking to bring about positive change within the health care as a senior health care executive, consultant, academician, and author.

John understands not only how the health care delivery should work, but how it works in real life.

An outspoken advocate for patients' rights, John has published widely on the need for patients to receive appropriate, safe and effective care – a topic covered in detail in his book, The Myths of Modern Medicine: The Alarming Truth About American Health Care (Rowman & Littlefield, 2014). His willingness to challenge conventional wisdom and seek out innovative solutions to the complex problems inherent in the health care industry has made him a frequently cited expert on health policy issues by numerous national publications.

John's passion for advocacy was evident as early as 1992, when he founded and published The Leifer Report, a cutting-edge health care journal. Contributors included President Bill Clinton and Former House Speaker Newt Gingrich, as well as Pulitzer Prize-winning journalists, industry visionaries and other key influencers within the health care industry.

John has held faculty positions with both the University of Kansas School of Medicine's Health Policy and Management Program, where he served as the inaugural executive in residence, and the University's William Allen White School of Journalism. In 2006, he won the Kansas Health Foundation Excellence in Teaching Award.

His quest to better understand the psycho-social spiritual needs of cancer patients caused Leifer to return to school in 2009 to complete a master's degree in Positive Psychology from the University of Pennsylvania. His most recent book builds upon that experience.

Lori Lindstrom Leifer, MD, is both a cancer doctor and a cancer patient. As a radiation oncologist, she has provided care to patients for the past 25 years.

As a faculty member with a National Cancer Institute-designated Cancer Center, Lori sees a broad array of cases. Prior to her academic affiliation, Lori spent many years serving a largely indigent population in a mission-driven practice.

In 2013, Lori discovered a lump in her breast. So began a journey through diagnostic testing, multiple surgeries and now into survivorship. Hence, she has both the mind and the heart to work with cancer patients.

After receiving her Doctor of Medicine from the University of Kansas School of Medicine, Lori went on to complete her training at both the University of Kansas and Tufts-New England Medical School in Boston. In addition to her clinical practice, Lori holds a teaching position as Assistant Clinical Professor at the University of Kansas School of Medicine.

Lori is a member of the American Society of Therapeutic Radiation and Oncology, the American Society of Clinical Oncology and the Alpha Omega Alpha Medical Society.